Klout :: What It Is And Why You Need It

 Why You Need Klout

Do you have Klout? If not, how do you get it and why does it matter? If you have a blog, you have some level of Klout, but your score could get you some nice perks and maybe even a job!

What is Klout?

Klout digs deep into social media to understand how people influence each other, so that everyone can discover and be recognized for how they influence the world.

What is a Klout Score?

Your Klout score will give you an idea of what level of influence you have based on a scale of 1-100. Klout analyzes your social media platforms {any that you authorize them to} to determine your level of influence.

Klout scores are pretty vague. I know of people who in my opinion have much more influence than I do but have a lower score. The scoring system is far from perfect. But this is not a reason to not be concerned with it. While some may think this doesn’t matter, in all honesty, it does. Not every company is using it as a tool for hiring, but some are so there’s no reason to chance it.

For instance, Sam Fiorella had 15 years of consulting experience with companies like AOL and Ford but his Klout score of 34 lost him a great job to someone with a higher score. He eventually raised his score ans was offered multiple jobs. {Source}

Why do I need Klout?

Like I stated earlier, your Klout score could help you land a job or get you a cool gig. But, even if you don’t care about that, there are perks. Literally. You get perks based on your score and your topics of influence.  I have received business cards, vouchers for wine, restaurant gift cards, and most recently a $25 gift card to The Coffee Bean.

How do I get Klout?

To sign up for Klout, you must have a Facebook or Twitter account. You will use one of these to activate your account. You can edit your topics of influence and give +K’s to people that influence you. Once you get set up and start looking around, you’ll get the feel.

I like to use my score to compete with myself. If I see my score drop I know I need to be more engaged with my readers. As it goes up, it’s a little pat on the back for the work I’m putting in to building my brand.

You can sign up for Klout here.

What’s your Klout score? Share in the comments below.


  • For the longest time I thought Klout was similar to the point system on Whose Line is it Anyway. I’m starting to think there’s something to it. Maybe if I had a higher score I’d think it was more important… 🙂

    • The thing is, in a lot of cases it’s irrelevant. But in the cases that it counts, I’d rather err on the side of having a good score!

  • Stephanie L Quick

    Mine is currently 62 and usually hovers in the low 60s. I don’t worry too much about it, but do check on it once in a while.

    • Yes. I don’t worry too much about mine either. But I do think it’s worth having. If it doesn’t hurt anyone and can help somewhere, might as well!

  • I hadn’t checked in ages (actually forgotten about it). Mine is 42, which is the 90-day high (up from 36). But I hadn’t yet connected the facebook page for my blog, which I just did. So it will be interesting to see if that impacts the score at all.

    • You’ll have to try a few different things. I connected to one of my Facebook pages and it dropped my score. Then I connected to my profile and it raised it. If you have multiple Twitter and Facebook profiles, switch around and see which gives you the higher score 🙂

  • Kim

    I have to admit I think it’s ridiculous we have let one little number affect our jobs and whether we actually keep them or get them. Our qualifications and skills should be what matters, not some arbitrary number that means nothing in the grand scheme of things.

    • I completely agree. I would hope that companies wouldn’t make choices based on Klout. But after I read the story about Sam I just wanted people to know it’s a possibility. Usually just signing up boosts your score.

      But, like I said before. I agree!

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